URI'S JOURNEY
HOW WE fixed
lead quality for uri
EVERYTHING YOU NEED TO KNOW
ABOUT FIXING LEAD QUALITY
THE FULL STORY
What we treasure more than anything is honesty. I want that to come across in this case study because, in the real world, things don’t always go according to plan. We hate the fact that people usually only portray the "perfect" results. While those are important, what’s even more vital is seeing how a partner acts when challenges arise.
The Challenge: A Different Kind of Market
We worked with Yuri for several months, and his area proved to be very different from what we had experienced in other parts of the country. The leads were more hesitant, and it was harder to find people truly interested in high-quality installations.
We were actually incredibly proud of the video assets we created for Yuri; we knew we could position him as an expert by leaning into his engineering background.
However, in the beginning, we faced significant issues with lead quality. The same funnels and handling we used sucessfully in other cases were attracting low-interest clients
The Fix: Identifying the Bottlenecks
Branding and advertising always come back to the fundamentals: identifying the bottlenecks holding you back. We attacked this in phases:
Lead Quality: We switched to a bespoke landing page that required leads to be much more qualified before they could submit.
Algorithm Training: We took the data from those high-quality leads and used a Conversions API (CAPI) to feed it back into the algorithm, ensuring we were only searching for people who matched Yuri's ideal customer profile.
The Volume Pivot: Once we had the right kind of customer, we faced a new issue—volume. The cost per lead was too high. We maintained our rigorous verification but diversified our ads, adding still images and value-based videos to the mix.
The Result: Long-Term Partnership Over Short-Term Profit
By December, we had finally overcome the hurdles and started seeing great results for Uri
We take ownership. We used our guarantee to ensure Uri remained in a strong cash-flow position while we dialed everything in.
Also, this is why copycat strategies all the time fail. They are dependent only on one system and one structure they use across all their clients. And if they break, it’s the client’s fault.
We are here for the long run; we care more about fixing the problem and building a lasting partnership than just "churning" through clients.
Uri's case was rare - but it's important to understand that growing a business is a process of problem solving.
We are adaptable and we create custom solutions your situation. If lead quality drops, majority of advertisers pack and run. We got a numerous strategies in our toolkit to handle it
Most importantly, we won’t lie to you. You have likely been misled before by those who promise the moon and the stars but fail to be realistic. Instead, we address the problems right away and turn them around in front of your eyes
Show us one company that even dares to address problems wth clients with the same transparency that we do.
Satisfied Tradespeople
Earnings Disclaimer: Solar Ace, under the registered business name Ace-Image (2025), does not guarantee any specific results, income levels, from our services. Results always vary from business to business.
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