Full story

Almost every installer tells us the same thing when we first speak: we're already busy. Busy is not the same as profitable. Most of the time it means a diary full of underpriced work, servicing the bottom of the market.

Elektra were after something different. Their customer is the homeowner who wants the job done properly, not the cheapest quote on the street. A boutique installer, priced for quality, going after bigger and more impressive projects.

So the job was never just leads. It was making sure the advertising carried that positioning instead of flattening it.

Built Around Their Brand, Not Our Ideas

"You've really listened to what we wanted as a company. You didn't just run away with how you thought our company was."

"We've worked together to put that message, what we feel our company is about. And we've done that very well."

Hiring With Confidence

Eighteen months in, the proof isn't a dashboard. It's a payroll decision.

You cannot hire on referrals. Word of mouth arrives in waves, and a new wage needs feeding every single week. Before you can take someone on, you need a system that generates the leads on demand.

"It's enabled us to grow the business… in the last couple of months I hired another person, because I have the confidence the leads are there."

And a new person needs somewhere to land. Onboarding a sales rep only works when the process is already built, so they can pick up the leads on day one instead of inventing a job for themselves.

"There is a space for another person to come and deal with these leads, and CRM, and all the stuff that you created for us, and now we can take it further."

Then The Job Changes

At the start it is campaigns. After that it becomes the system: CRM, automations, reporting every two weeks, creative that keeps getting tested.

They put someone on it.

"The CRM is vital for any business… how much effort and time we're going to put into the system, we're going to get back from it."

We build the engine. Your side drives it.